IPL team Rajasthan Royals to use Tech Mahindra's AI and Data Analytics powered Digital Platform

Rajasthan Royals

Rajasthan Royals has now selected IT services and business process outsourcing services provider, Tech Mahindra to enhance customer experience (CX).

Rajasthan Royals are a cricket team in the Indian Premier League (IPL) from the city of Jaipur’ IPL 2008 Champions and CLT20 2013 Runners Up.

Executive Opinion

Jake Lush McCrum, COO Rajasthan Royals, said, "It’s fantastic to have Tech Mahindra on board to support with our fan engagement solutions. The personalised experience we give to our fans is so crucial to us and Tech Mahindra help us to make this as fluid and impactful as possible. We want our fans to be as close to the team as possible, with engaging content, gamification and much more, not just during the IPL, but year-round. Our vision is focused around maximising the understanding we have of our fans and then giving them the best experience possible, with Tech Mahindra’s solution being an important part of this journey."

Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said, "The fanbase of sports teams have become more global and fragmented, increasing the importance of curating the right message across right channels. With this strategic partnership, our endeavour is to develop loyalty and deeper engagement among the fans and ensure that the franchise can maximize their value from fans by leveraging new digital revenue streams."

Tech Mahindra and Rajasthan Royals Partnership

Under this new deal, the company will leverage its AI and Data analytics-powered digital platform to offer an omnichannel communication experience for Rajasthan Royal’s fans across the email, social, and push messaging services.

This will help the franchise reach wider markets and audiences via comprehensive fan engagement platforms and digital campaigns. It also plans to leverage new-age technologies to more revenue streams for the team, notes the announcement.

Eventually, the collaboration which starts this year's IPL season will help the Rajasthan Royals to derive threefold more value from its fan base.

The partnership comes as a Tech Mahindra continues to focus on the end-to-end digital transformation of customers through next-gen technologies such as 5G, blockchain, AI, and cloud.
PC: Pixabay

Note: We at TechSutram take our ethics very seriously. More information about it can be found here.
Udit Agarwal Opinions expressed by techsutram contributors are their own. More details

Udit Agarwal is a Digital Marketer and a Content Marketing Specialist, He enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Techsutram. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends.

No comments:

Post a Comment

    Your valuable comments are welcome. (Moderated)