HCL brings Cloud-native Digital Experience and Unica marketing Platform to GCP

HCL Technologies has now expanded its partnership with the Google Cloud to bring its Digital Experience (DX) and Unica Marketing cloud-native platform to the GCP.

Digital Experience (DX) cloud-native capabilities enable the faster deployment of business-critical solutions. The integrated Unica Marketing platform allows enterprises to support their precision marketing at scale.

Darren Oberst, Corporate Vice President and Head of HCL Software, said, "The collaboration between HCL Software and Google Cloud will deliver significant value for customers who want to deploy DX, Unica and Commerce from Google Cloud. With the support of our global implementation business partners, we can quickly deliver comprehensive experiences to any audience, putting our clients in the best position to deploy and scale with Google’s Cloud and HCL’s cloud-native solutions."

Avanish Sahai, Vice President, ISV and Application Partners at Google Cloud, said, "Businesses across industries, from healthcare to banking to retail, work with HCL DX and Unica to create stronger online experiences for their customers, employees, and partners. By bringing DX and Unica to Google Cloud, HCL Software can enrich these solutions with capabilities in AI, ML and analytics, and extend DX and Unica globally on our network. We’re excited to further expand our strategic partnership with HCL and look forward to supporting DX and Unica customers."

A wide range of organizations from the healthcare, financial services, and government agencies leverage the HCL DX platform. It helps these organizations to offer digital experience across multiple channels, both externally and internally.

The latest DAM (Digital Asset Manager) and developer toolkits can help organizations improve productivity. When integrated with the Google Data Cloud AI capabilities, DX solutions provide actionable insights to help organizations deliver relevant customer experiences.

Unica is mostly leveraged by financial services firms, retail, telecom, healthcare providers, and government agencies to offer personalized and secure multichannel experiences. Point and click integrations from the Unica Link along with 780 APIs simplify challenging integrations and help drive business results quickly when run on the Google Cloud, notes the announcement.

In the year 2019, HCL and Google Cloud announced the launch of the HCL Google Cloud Business Unit to accelerate enterprise cloud adoption across the globe.