Cognizant Acquired Indianapolis based Digital Marketing Consultancy Lev Digital

Cognizant has acquired Lev Digital, a Salesforce platinum consultant for an undisclosed amount.

Lev Digital is a Salesforce strategic partner that is having its specialization in cloud solutions that equip marketers to use the automation, personal preferences, and data to forge customer connections via personalized experiences.

This is the third Salesforce platinum partner, which the Cognizant has acquired in less than two months. Previously, Cognizant acquired Code Zero Consulting for the billing solutions and cloud-based Configure Price Quote.

Executive Opinion

President, Digital Systems and Technology, Cognizant, Greg Hyttenrauch, said, "In this unprecedented time of uncertainty, we remain committed to our client and partner-focused strategy, investing in capabilities that help clients become fully digital, data-enabled, customer-centric organizations. We continue to significantly invest in the cloud as one of our strategic priorities. Lev is Cognizant's third cloud-related acquisition announced in 2020. It will expand Cognizant's consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections, and, in turn, generate better leads. Coupling this with our deep Salesforce quote-to-cash expertise, we will enable clients to effectively use the cloud to transform their critical lead-to-cash processes."

Chief Executive Officer, Lev Digital, Michael Burton, said, "Marketers face ever-increasing expectations to take their campaigns to the next level and drive even more value. Lev provides the strategic consulting and technical expertise for Marketing Cloud that enables marketers to create deeper connections with their customers and deliver strong ROI. We are thrilled to be joining Cognizant with their rich expertise in data, cloud, and Salesforce solutions. Together, we will be able to address a broader array of business and technology challenges for our clients."

Cognizant's Lev Digital acquisition

Lev Digital acquisition will help Cognizant to expand its Salesforce customer base, notes the announcement.

The acquisition of Lev Digital offers businesses to modernize their marketing campaigns using the Salesforce Marketing Cloud in order to collect the data and get some of the actionable insights.
Lev Digital clients include the industries from technology, utilities, life sciences, healthcare, financial services, and the education sector.

Cognizant and Lev Digital expect to close the transactions by the end of this month.