Voila secured $6 Million for its AI-powered Storefronts for online creators

Voilà, a California based AI-driven social commerce platform, has now secured $6 million in Series A funding round.

Voilà is founded by Ke Shang. It enables the creators on social media platforms such as TikTok, Instagram and YouTube to create a custom storefront populated with products from the popular brands and retailers that match the creator's interests. Artificial Intelligence-based systems help to automate product updating and selection. The creators share their storefronts using the link-in-bio on the social platforms and collect affiliate revenue for the products sold via their storefronts.

Ruan Fei, investment director at Sinovation Ventures, said, "With its plan to build a content-driven and network-driven ecosystem. Voilà is where individual creators, influencers, resellers, and businesses will find their niche audience and reach larger markets that were hard to access before. Voilà unites individual sellers and direct-to-consumer businesses to form a unique community-based commerce platform that sells through authentic content and connections. We believe the future of retail will rely on social networks for success, and Voilà has an outstanding trajectory."

Ke Shang, founder and CEO of Voilà, said, "For too long, most online creators and influencers have received very little revenue for their highly creative work as tastemakers and entertainers. Our platform makes it super simple for a creator to set up a storefront, add relevant products, and generate affiliate revenue. Our powerful AI-backed engine helps pick the products and ensures they are still in stock. Our aim is to make sure every post delivers the best possible return for both creators and brands. The future of commerce is social, and Voilà will ensure that small brands and micro-influencers get their fair share of attention and revenue."

The latest funding round was backed by Sinovation Ventures and joined by SOSV, FOSUN RZ Capital, and Artesian.

The AI startup, as of now, has plans to use the new funds to expand its engineering team as well as its marketing team in Los Angeles, notes the announcement.