AI Sales Coaching Solutions provider Second Nature secured $12.5 Million in Series A funding

Second Nature, an Israel based provider of Artificial Intelligence powered sales coaching solutions, has now secured $12.5 million in a Series A funding round.

Second Nature was founded by Ariel Hitron. It provides a software platform for immersive sales simulations in the natural language with an AI-powered conversation partner called Jenny. 

Supported by the advanced NLP and AI, Second Nature offers virtual practice partners of a wide range of ages, genders, and ethnicities that use conversational AI to hold voice discussions with salespeople, score them and help them improve on their own.

Colin Born, Head of Zoom Ventures, said, "After more than a year of our global sales team training and certifying on Second Nature, we truly understand the enormous potential in AI-driven sales training. We decided to become a strategic investor in Second Nature because we're already enjoying the fruits of this cutting-edge solution – and expect to continue reaping benefits in the years to come." 

Ariel Hitron, Co-Founder and CEO at Second Nature, said, "This demonstration of confidence from our new and current investors will help us transform enterprise sales productivity at scale. In the growing sales tech landscape, Second Nature has established itself as a leader in AI-powered simulation and role-play for customer-facing roles. By helping companies transition their sales coaching from being ad hoc to data-driven and structured, we're empowering executives to drive real change in their organizations."

The latest funding round was backed by StageOne Ventures, signals Venture Capital, Zoom App Fund, and Cardumen Capital.

With the closing of this new funding, the total capital secured by Second Nature stands at around $15.5 million.

The AI startup, as of now, has plans to use the new funds to expand operations and accelerate growth.