End-to-end AI voice platform, Instreamatic secured $6.1 Million in Series A funding

Instreamatic, a California-based provider of an end-to-end voice AI (Artificial Intelligence) platform has now secured $6.1 million in a Series A funding round.

Instreamatic is founded by Stas Tushinskiy. The company offers an end-to-end voice AI (Artificial Intelligence) solution for measuring, managing, and monetizing voice enables video and audio advertising which includes a programmatic ad exchange for assisting clients with advertising sales.

Stas Tushinskiy, CEO, Instreamatic, said, "The future of advertising on audio and video platforms is in two-way brand-consumer engagement. It’s clear that the traditional one-way model is broken. Consumers don’t like being fed annoyingly repetitive ads. Brands are under ever-increasing pressure to make those moments meaningful while supporting strong ROI demands. On the publisher side, audio and video platforms need a better way to prove their audiences and ad inventory deliver their promise to brands. Our voice AI infrastructure, deployed by brands such as IKEA, Infiniti, and HP and across platforms like Pandora and Gaana is empirically demonstrating that conversational marketing benefits brands, consumers, and publishers alike. We enable the brand-consumer conversation."

Nick MacShane, the Founding Partner at Progress Ventures, said, "Consumer demand for audio and video content and the ubiquity of smart devices delivering that content on-demand, continues to accelerate. What hasn’t caught up is how brands and publishers can effectively engage those audiences in the same medium and analytically prove the ROI of their audio and video platform ad spend. We’re proud to help Instreamatic build value for the digital future, proving that its model is a solution for advertisers, publishers, and consumers who clearly prefer natural voice-driven interactions."

The Progress Ventures led the latest funding round. Other participating investors include Google Assistant Investment and Accomplice.

Instreamatic, as of now, has plans to use the new funds to scale its technology and business team. The Instreamatic team will also expand the capabilities of its voice AI (Artificial Intelligence) conversational dialogue infrastructure. The company also intends to pursue more global partnerships with the audio, brands, and video content publishers, application developers, and advertising platforms, notes the announcement.