Infosys and Tennis Australia to use Cloud, AI, and 3D Virtual Experience for Australian Open

Infosys, which has been the digital transformation partner for the Australian Open (AO) since 2018, revealed that it would offer new solutions to boost viewer experience.

Infosys revealed that it plans to leverage the latest technologies such as cloud computing, 3D virtual experience and Artificial intelligence, to scale and enhance how the virtual viewers of the tennis tournaments consume content.

Ben Slack, Chief Revenue Officer, Tennis Australia, said, "The past year has accelerated the need for meaningful digital engagement between the Australian Open and its fans, players, coaches, partners, and the media. Our focus this year is delivering new digital experiences and insights that are accessible for everyone involved, regardless of where they are currently located."

Andrew Groth, Senior VP and Regional Head at Infosys Australia and New Zealand, said, "As we know the pandemic has forced many organisations to change tack and adapt quickly. Through our ongoing partnership with Tennis Australia, the AO has been able to seamlessly meet the changing needs of their audience while continuing to push the boundaries of what’s possible with new digital experiences."

One of the solutions, the 3D court vision, will allow individuals to watch matches in an animated form, backend by data points for each shot. The application will display information such as spin to serve placemen and a hawk-eye feature to show the close-up of each shot in the real-time scenario.

Moreover, the AO Virtual Slam app will simulate the experience of playing at the arena and will offer a virtual tour of the Melbourne park zones and around the court.

Spectators will get access to an Artificial Intelligence based video analysis tool, which will provide player and opponent assessments.

Both the sponsors and partners will get access to a virtual hub, which will provide behind the scenes tours, tennis clinics, interactions with the sporting stars, and live performances, notes the announcement.