AI powered Customer Data Platform, Blueshift secured $30M in Series C funding round

Blueshift, a California-based Artificial Intelligence-powered customer data platform, has now secured $30 million in Series C funding.

Blueshift is founded by Vijay Chittoor. It offers a Customer Data platform that helps marketers to unify 360-degree Customer Experience data, to make Artificial Intelligence-powered decisions from large volumes of data, and distribute the decisioning to every touchpoint in the customer journey.

The company platform has been adopted by global brands which include the BBC, Udacity, LendingTree, and Discovery Inc.

Ratan Singh of Fort Ross Ventures, Blueshift's newest board member, said, "Our mission is to back category-leading companies that are poised to dominate a market. Blueshift clearly stood out to us as the leader in the enterprise CDP space. We are thrilled to partner with the Blueshift team as they accelerate the adoption of their SmartHub CDP platform."

Vijay Chittoor, co-founder and CEO of Blueshift, said, "With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP, that can not only unify silo-ed data, but also unify silo-ed experiences. I am very pleased to welcome both Fort Ross Ventures and Avatar Growth Capital to the Blueshift family as they have tremendous experience with enterprise-focused scale-ups at our stage of rapidly accelerating growth."

The round, which brought the total amount secured to $65 million, was backed by the Fort Ross Ventures. Other participating investors include the Aviator Growth Capital, Storm Ventures, Softbank Venture Asia, Nexus Venture Partners, and Conductive Ventures.

Post funding, Ratan Singh of Fort Ventures will join Blueshift’s Board of Directors.

The company, as of now, has plans to continue to expand operations and accelerate its global growth, notes the announcement.