Microsoft, Adobe and teamed up to launch C3 AI CRM


Microsoft,, and Adobe have now teamed up to launch C3 AI CRM. The solution is powered by Microsoft Dynamics 365 and integrates with the Adobe Experience Cloud.

The new solution integrates with the Microsoft Dynamic 365, industry-specific data models, Adobe Experience Cloud, connectors, and Artificial Intelligence models in an integrated suite of industry-specific AI-enabled CRM solutions for sales, marketing, and customer service.

Executive Opinion

Thomas M. Siebel, CEO of, said, "Microsoft, Adobe, and are reinventing a market that Siebel Systems invented more than 25 years ago. The dynamics of the market and the mandates of digital transformation have dramatically changed CRM market requirements. A general-purpose CRM system of record is no longer sufficient. Customers today demand industry-specific, fully AI-enabled solutions that provide AI-enabled revenue forecasting, product forecasting, customer churn, next-best product, next-best offer, and predisposition to buy."

Satya Nadella, CEO, Microsoft, said, "This year has made clear that businesses fortified by digital technology are more resilient and more capable of transforming when faced with sweeping changes like those we are experiencing. Together with and Adobe, we are bringing to market a new class of industry-specific AI solutions, powered by Dynamics 365, to help organizations digitize their operations and unlock real-time insights across their business."


The companies will, as of now targeting the financial services, telecommunications, intelligence, utilities, healthcare, automotive, aerospace, defense, public sector, manufacturing, oil, and gas industries.

C3 AI CRM integrates and unifies large amounts of data from the external and internal data sources to drive real-time analytics and predictive insights.
C3 AI CRM helps with forecasting revenue, identifying highly-qualified prospects, and also capable of predicting product demand. The solution can also identify and reduce customer churn, provide AI-driven segmentation, marketing, and targeting along with recommending the next-best offer, next-best product, notes the announcement.

C3 AI CRM helps the companies to take advantage of their real-time customer profiles for the cross channel journey orchestration. The joint solution also provides an integrated ecosystem that empowers the clients to take advantage of the leading CRM capabilities along with an integrated ecosystem with Microsoft 365, Azure, and Microsoft Power Platform.

Apart from that, C3 AI CRM also leverages the common data model of the Open Data Initiative (ODI).

PC: Pablo, Pixabay

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Udit Agarwal Opinions expressed by techsutram contributors are their own. More details

Udit Agarwal is a Digital Marketer and a Content Marketing Specialist, He enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Techsutram. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends.

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