Airtel brings Airtel IQ, targets $1 Billion Cloud Communications Market

Bharti Airtel has now launched its omnichannel cloud communication service Airtel IQ, which makes its entry into the $1 billion cloud communications market.

The Airtel IQ platform helps the brands and businesses improve engagement with clients via secure and encrypted communication. Businesses can leverage Airtel IQ  by embedding communication services such as Voice, SMS, IVR in their applications, and digital properties across desktop and mobile with a small piece of code notes the announcement.

Adarsh Nair, Chief Product Officer, Bharti Airtel, said, "Businesses are increasingly looking to cloud-based digital platforms to engage with consumers, and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favorite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely".

Vivek Sunder, COO, Swiggy, said, "Seamless and secure communication between our customers, delivery partners and partner restaurants is key to our service enablement. With Airtel IQ, we have been able to deliver seamless and highly intuitive communication between all parties across our platform in a privacy contained and simplified fashion."

The company says that it has already signed up customers such as JustDial, Swiggy, Urban Company, Havells, Dr. Lal Path Labs, and Rapido, who were also a part of the beta testing.

Airtel IQ integrates with multiple communication platforms and different channels via a piece of code. Businesses can easily embed communication services such as IVR, SMS, and voice in their application and digital properties across the mobile, desktop, all via a unified platform.

Aitel IQ has developed and tested completely by Airtel’s in-house engineering teams. The development highlights the company’s growing digital prowess to deliver world-class solutions.