SaaS startup Digital Onboarding secured Undisclosed amount of Funding led by Detroit Venture Partners

Digital Onboarding Inc, a SaaS Technology Company that offers a fully automated customer engagement platform, has now secured Series A funding round. The amount raised is not disclosed but the Crunbase notes that the company has raised a total of $4.3 Million in four funding rounds.

Digital Onboarding is founded by Ted Brown. It offers a SaaS digital engagement platform purpose-built for the financial institutions. The platform makes it easy to deliver automated email and SMS reminders that link to digital guides, personalized, and step-by-step.

Jared Stasik, Partner, Detroit Venture Partners, said, "Digital Onboarding's presence in Detroit is another great win for the fintech community here. We are excited to back the team as they expand their reach into financial institutions across the country."

Ted Brown, CEO, Digital Onboarding, said, "Banks have myopically focused on getting new accounts opened to meet aggressive sales targets and are now being forced to contend with the reality that new accounts are worthless if they're not converted into engaged relationships. The Digital Onboarding platform has been proven to drive the adoption of additional products and services like digital banking, direct deposit, and automatic payments which drive long-term profitability. With the Series A investment and a Board of Directors with deep expertise in developing high-growth, hugely successful fintech companies, we will look forward to accelerating the execution of our product roadmap, scaling Account Management, and expanding sales."

The round was backed by the Detroit Venture Partners and some other institutional and individual investors.

Post funding, John Philpott, a Managing Partner at Fintop Capital and Shawn Ward, the Senior Managing Director at Jack Henry & Associates, will join as the team of Digital Onboarding's Board of Directors.

The company intends to leverage the latest funding to accelerate its product development roadmap, expand on its sales, and scale its account management capabilities, notes the announcement.