Stirista secured $13M in Funding round backed by Wavecrest Growth Partners


Stirista, a San Antonio based analytics, data, and digital marketing specialist company, has now secured $13 million in the growth equity funding.

Stirista is founded by Ajay Gupta in the year 2009. It is a data-driven digital marketing solutions provider for brands to increase customer retention and conversions. Its client base includes the Fortune 500 companies and mid-market brands including Verizon, Oracle, Great Clips, and others.

The funding will help enable brands increase their conversions and customer loyalty, notes the announcement. 

Executive Opinion

Stirista’s co-founder and CEO, Ajay Gupta, said, "It is a testament to our highly skilled team that we accomplished so much without external funding. We have an incredible number of homegrown heroes that continue to innovate and impress. With the Wavecrest partnership, we’re going to rapidly accelerate organic growth and put San Antonio at the forefront of data and technology. Our plan is to become the partner of choice for brands when they need privacy-compliant data, high-impact customer analytics, and effective omnichannel marketing solutions."

Deepak Sindwani, co-founder and Managing Partner at Wavecrest Growth Partners, said, "We are bullish on Stirista’s unique and innovative data assets and potential for long-term growth. We have looked broadly at the B2B and B2C marketing data space in the last 2 years, and Stirista’s technology assets, client roster, and team impressed us. We think they will continue to thrive, even in the current market conditions, as enterprise and mid-level market brands look to target and convert more effectively. We look forward to a long and productive partnership with Ajay and his team."

Stirista's Latest Funding

Wavecrest Growth Partners led the latest funding round. Other participating investors include industry veteran Dennis Ainge, a founding executive of TARGUSinfo.

The company, as of now, has plans to use the new funds to enhance its Customer Data Hub, further expand its leadership team. The investment will also allow Stirista to make some new acquisitions, notes the announcement.
PC: Pablo, Unsplash

Note: We at TechSutram take our ethics very seriously. More information about it can be found here.
Udit Agarwal Opinions expressed by techsutram contributors are their own. More details

Udit Agarwal is a Digital Marketer and a Content Marketing Specialist, He enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Techsutram. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends.

No comments:

Post a Comment

    Your valuable comments are welcome. (Moderated)