Traitify secured $12 million in Series B Funding round led by JMI Holdings

Traitify, a Baltimore based Software-as-a-Service (SaaS) visual-based personality assessment platform, has recently secured $12 million in the funding round.

Traitify is founded by Dan Sines. It provides a user-focused personality assessment platform that allows employers to identify the best-fit candidates, especially in a high volume and high turnover environment.

Traitify is used by the Human Resources teams at companies like Lowes Food and others.

Executive Opinion

Dan Sines, CEO at Traitify, said, "In the current business climate, HR teams are receiving an influx of applications, requiring them to sort through hundreds, if not thousands, of applicants, and sometimes causing systems to crash. This leads to stress for both the organization and the candidate. Traitify is helping teams navigate through this influx and providing them with necessary data at scale to find the best candidate for their needs."

Rick Nelson, Investment Director at JMI Holdings, LLC, said, "Traitify is tackling a pervasive problem plaguing nearly every industry: disengaging and tedious personality tests used for hiring decisions. With its creative approach and forward-thinking leadership, we believe Traitify has the opportunity to become the industry standard, grow exponentially, and build lasting value for both businesses and their employees."

Traitify's Latest Funding

The round was backed by JMI Holdings.

The company, as of now, has plans to use the new funds to accelerate product advancement initiatives aimed at hourly and expand the strength of product development teams.