Bharat Petroleum partners with Microsoft to step up Digital Transformation


Bharat Petroleum Corporation Ltd (BPCL) has now announced a seven-year partnership with Microsoft to accelerate its digital transformation and provide an enhanced experience to its customers.

Microsoft revealed that it would offer infrastructure as a service, security services, network, and platform as a service on the cloud, which includes the application programming interface, azure data factory, analytics, and the internet of things.

Executive Opinion

Rahul Tandon, Chief General Manager (Project Anubhav), BPCL, said, "Microsoft has been one of the undisputed global leaders in technology for decades altogether, and BPCL is proud of taking this partnership forward now in the cloud domain. Through our cloud-based digital transformation project, we are focused on building innovative and customer-friendly solutions which are increasingly interconnected, smart, always available and provide a single window of BPCL services to customers seamlessly. We look forward to unlocking value for the organization by availing world-class scalable infrastructure, crashing our time to market, and reimagining the way our customers interact with BPCL."

Anant Maheshwari, President of Microsoft India, said, "BPCL is one of the most respected public sector companies in the country, and we are honored to work together to define the next frontiers of data-driven innovation and customer engagement in the oil and gas industry. Bringing together BPCL’s operational expertise with Microsoft’s cloud and AI capabilities, our partnership will help fortify BPCL’s business operations with trust and security at the core."

Microsoft and BPCL Partnership

The partnership is part of BPCL’s digital transformation effort, known as ‘Project Anubhav’, via which the company wants to deliver a consistent customer experience across all of its divisions.

Both companies have also been working closely to offer a secure collaboration experience for BPCL’s employee ecosystem across the country with the Microsoft Teams and the workplace productivity suite.

The partnership will focus on creating a digital customer experience for the BPCL customers with the help of UFill, a fueling solution supported by Microsoft Azure, which improves the fueling experience of customers by offering them more control and making the process transparent.

BPCL is also building a conversational AI platform, known as Chatbot Urja, to offer access to anytime, anywhere customer support across its platform. It will also use Azure Analytics and allow customers to access the chatbot on Facebook and Whatsapp.
PC: Pixabay

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Udit Agarwal is a Digital Marketer and a Content Marketing Specialist, He enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Techsutram. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends.

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