Aditya Birla Fashion and Retail ropes Accenture to accelerate Digital Transformation Journey

Aditya Birla Fashion and Retail Limited (ABFRL) has recently roped in Accenture to expand its presence in the digital world.

Under this participation, Accenture will design, develop, and deploy an ERP system for the fashion retail entity.

Praveen Shrikhande, chief digital and information officer at ABFRL, said, "We are happy to partner with Accenture on a digital transformation program. To stay ahead in today’s fast-changing fashion industry, it is important to spot and react with speed to changes in consumer preferences. The consolidation and digitization of our core ERP system will help us improve agility and responsiveness in a digital-first world, even as we expand our operations and integrate new businesses to grow our brands and product portfolio, enter new consumer segments, and expand into new markets."

Manish Gupta, lead for Accenture’s Products industry group in India, said, "The disruption of the past two years has made it clear that technology is paramount for businesses as we shape the future of retail. Our collaboration with ABFRL will not only help them build an integrated digital core across manufacturing, wholesale and retail functions to drive operational efficiencies but also unlock new value for future disruptions and growth."

Apart from this, ABFRL is also going to use the Accenture myConcerto – an insight-driven platform to define a transformation vision and build a value case that guides its delivery, manufacturing, and change management operations and underpins the company’s continuous innovation.

ABFRL believes that it is essential to spot and react with speed to changes in consumer preferences to stay ahead in the fast-changing fashion industry.

Also, the digitization of the ABFRL's ERP will help the company to improve agility and responsiveness in this digital world. The ERP will be designed to enhance customer service by combining ABFRL’s manufacturing and retail functions into a digital core, notes the announcement.