AI-driven eCommerce platform Sturish secured $3.2M in seed funding

Sturish, a California-based AI-driven eCommerce growth platform has now secured $3.2 million in a seed funding round.

Sturish is founded by the Namarata Ganatra. It is an eCommerce growth platform using Machine Learning and Artificial Intelligence to help establish and grow online businesses across multiple channels and global markets.

The company uses data-driven tools to optimize how products are advertised and listed across the various marketplaces and handles all the associated logistics, compliance, shipping, and taxes.

It is, as of now, in private beta with very few customers across multiple countries.

Namarata Ganatra, Founder & CEO of Sturish, said, "Businesses and entrepreneurs are all looking to increase their online sales. But the reality is that most small businesses don't have the resources, team or ability to successfully sell across channels and into global markets. It's incredibly time consuming and involves a steep learning curve that makes it both costly and clumsy to technically implement.  Our proprietary machine learning and automation tools completely change this. A business can launch fast and within a month, be selling internationally and on multiple marketplaces like Amazon, Walmart, Etsy, eBay etc. and with no upfront investment or financial risks."

Ali Partovi, CEO of Neo, said, "Sturish's mission of empowering small businesses to compete with giants is near and dear to my heart. We're delighted to back Sturish and to support Namrata's journey from technical leader and executive to startup founder."

The round was backed by the Neo. Other participating investors include Fika Ventures and Act One Ventures.

The company, as of now, has plans to use the new funds to hire new talent and build its technology platform.