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Wipro to acquire European Salesforce multi-cloud partner 4C for €68 million

Wipro to acquire European Salesforce multi-cloud partner 4C for €68 million

Wipro

Wipro is now set to acquire a European Salesforce multi-cloud partner 4C for €68 million.

4C, founded in the year 1997, is based out of Belgium. The company has its operations in Europe, the UK, and the Middle East. Reported revenue is €32 million for the financial year ending 31st of January 2020.

The company has more than 500 customers, 350 employees, and has completed more than 1500 projects till its inception.

Executive Opinion

Harish Dwarkanhalli, President, Cloud Enterprise Platforms (CEP), Wipro Limited, said, "We are excited to have the team at 4C join us. They bring in a rich blend of deep Salesforce expertise across multiple clouds coupled with a team of multi-faceted, multilingual experts with strong regional knowledge. This combination, along with Wipro’s reach across the region and industry, will help us become a dominant player in Europe and a leader in Salesforce’s Quote to Cash domain".

Johan Van Genechten, Chief Executive Officer, 4C, said, "Wipro shares the same values as we do. Their global presence, a robust digital transformation consulting and delivery capabilities, and significant investment in the European market provide an excellent platform for the growth of our employees. We will now leverage this opportunity to take the next leap in building companies for the future for our customers, not just locally but across EMEA".

Wipro's 4C acquisition

Salesforce offers a cloud-based customer relationship management software for large enterprises. According to the Wipro, 4C has deep expertise in Quote to Cash, a process that encompasses sales, order fulfillment, account management, billing, and accounts receivables functions.

Wipro revealed that the acquisition would strengthen its position as a leading provider of the Salesforce solutions in these markets.

With the Appirio acquisition in 2016, Wipro company has Salesforce business in Japan, Australia, and America, notes the announcement.
PC: Pablo, Pexels

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Udit Agarwal is a Digital Marketer and a Content Marketing Specialist, He enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Techsutram. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends.

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