Hootsuite announces Integration with Oracle Eloqua

Social Media Management tool Hootsuite now integrates with Oracle's software as a service (SaaS) platform for marketing automation, Oracle Eloqua.

The integration paves the way for Oracle Eloqua customers to bring social media data into their marketing automation platform. The integration will unite social and digital campaigns together.

Executive Opinion

VP Business and Corporate Development at Hootsuite, Richard Hungerford, said, "Hootsuite is focused on integrating with marketing automation technologies to help organisations get a cross-channel view of their prospects and customers. We share mutual customers with Oracle who, by integrating social data from Hootsuite into Oracle Eloqua, can add social to their lead scoring programs and help prove the value of their investment into social media."

Director of Marketing Communications, Mack Trucks, Neil Tolbert, said, "We've been using Oracle Eloqua for several years — having our social media efforts tied in to our lead generation process through Hootsuite’s integration is going to provide a huge benefit of seeing customer and prospect brand engagement across our social channels."

Hootsuite and Oracle Eloqua Integration

It is now possible for users of Oracle Eloqua calendar to view campaigns and social content together. These Oracle Eloqua users can also publish social media content through Hootsuite.

Further, integration delivers a complete view of the customer journey by leveraging customer interactions with different brands, notes the announcement.

Hootsuite is Silver level member of OraclePartner Network (OPN).