Myntra partners Microsoft to accelerate Digital Transformation with Azure Cloud Platform

Myntra Partners With Microsoft To Accelerate Digital Transformation

Myntra has now revealed a partnership with the Microsft to use the Azure platform to power its flagship sale events and digital transformation.

As a part of its digital transformation, Myntra has migrated its inventory, site capabilities, and supply chain on the Azure cloud, notes the announcement.

Founded in 2007, Bangaluru based Myntra, now part of Flipkart, is among the prominent and leading eCommerce platforms in India for the lifestyle and fashion products. Myntra has tied up with more than 500 leading fashions brand in the country such as Levis, Nike, Puma, Lee, Adidas, Jealous 21, Arrow, Biba, US Polo FabIndia

Executive Opinion

CEO, Myntra, Amar Nagaram, said, "As we accelerate our business and grow our value, the ability to scale our technology in a secure environment to accommodate this growth is critical. The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team."

President, Microsoft India, Anant Maheshwari, said, "We are thrilled to partner with Myntra to integrate Azure cloud and analytics capabilities in India’s largest fashion e-tailer. The solutions we build together will empower Myntra to be the leading fashion e-commerce experience from India."

Myntra and Microsoft Azure Cloud Platform

By migrating the Myntra data platform on Azure cloud, Microsoft has helped the product and engineering management teams to develop, test and deploy the new capabilities with more scalability and efficiency.

Myntra uses the PowerBI and Azure Machine Learning and Advanced Analytics solutions to help with personalized services, marketing, and product recommendations for its customers.

Azure provides Myntra to upgrade its requirement at the time of critical sales such as Myntra End of Season Sale, said the announcement. The company revealed that its flagship sale was able to handle more than 50% rise in orders since the deployment of the Azure cloud.

PC: Pablo, Pixabay

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Udit Agarwal is a Digital Marketer and a Content Marketing Specialist, He enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Techsutram. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends.

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