Rackspace Partnered with VMware to Deliver the Future of Multi-Cloud

Rackspace Partnered with VMware to Deliver the Future of Multi-Cloud

Rackspace has launched its Managed VMware Cloud on AWS. It is a part of Rackspace's expansion strategy to deliver Private Cloud as a Service (PCaaS) portfolio for its multi-cloud effort.

Rackspace is focusing on to deliver modern IT as a service for its customers. It is offering unbiased, multi-cloud expertise, an unrivaled portfolio of cloud services, and familiar automation and management tools. Rackspace provides tools and technologies to solve many of the multi-cloud challenges. The challenges include multi-cloud operations, including standard workflows, consistent APIs, easier access to native services across clouds, simpler geographical expansion, compliance with data sovereignty policies and business continuity, cost-effective disaster recovery and on-demand flexible capacity.

Rackspace's Private Cloud as a Service portfolio helps customers with new ways of deploying workloads across public and private clouds in any location, using a single, industry-standard set of tools and processes. Now with release of Managed VMware Cloud on AWS it has expanded its Private Cloud as a Service (PCaaS) portfolio. There are many workloads that are still running in VMware environment either in  private data centers or hosted in a geo-specific location. VMware Cloud on AWS delivers greater flexibility for customers to run each VMware workload on AWS a.long with the consistency of a unified infrastructure that bridges private and public clouds.

Rackspace Managed VMware Cloud on AWS provides:
  •  Simplified multi-cloud development and deployment. Rackspace experts certified in multi-cloud deployments provide unbiased guidance and consulting across architecture, migration and cloud transformation strategies. And, with VMware Cloud on AWS providing direct access to native AWS services, Rackspace guides customers in identifying a best-fit solution that serves their business needs. With a comprehensive portfolio of services, Rackspace unifies public and private cloud by helping customers integrate services and utilize APIs across VMware and AWS platforms.
  • Relief from the burden of multi-cloud operations. Rackspace’s certified architects and engineers streamline and simplify building, migrating, operating and optimizing VMware Cloud on AWS with their deep cross-platform expertise. Rackspace offers consolidated billing and flexible payment options, a single source to call for 24x7x365 support with dedicated account teams, and access to proactive monitoring and troubleshooting across multiple clouds.
  • Center of Excellence. Rackspace has developed a first-of-its-kind Center of Excellence collaboratively with VMware to help accelerate customers’ path to multi-cloud and allow them to access exceptional, cross-platform expertise and simplified operations from a single partner. The Center of Excellence draws from Rackspace’s deep experience with VMware and AWS, and is dedicated to developing new strategies for customers consuming native AWS services from VMware workloads.

Executive Opinions:

Vice president and general manager of Rackspace managed services for VMware, Peter FitzGibbon, said, "This is a game changer in the cloud industry, and with thousands of VMware and AWS certifications across hundreds of experts, Rackspace is a strategic partner to help customers that want to move to VMware Cloud on AWS and further modernize their applications with native AWS services. Enterprises can now run every application in the best location, optimizing price, reliability, performance and security for every workload while using familiar tools, processes and APIs, which enterprises already use today. We deliver this as a fully managed service, making consumption simple while delivering the outcomes our customers expect.”

Senior vice president and general manager, cloud provider software business unit, VMware, Ajay Patel, said, “Every organization is on a multi-cloud journey. Enterprises today have three primary choices when moving to the cloud – managed private, hybrid or public cloud. Regardless of environment, the trend toward using multiple cloud providers to meet business requirements is undeniable. Rackspace has built the expertise and multi-cloud services portfolio to help customers succeed in today’s digital world, and the new Rackspace Managed VMware Cloud on AWS service will enable their customers to run production applications across vSphere-based private, hosted public environments, with optimized access to AWS services.”

The Cloud API Focus

Rackspace will deliver common cloud APIs to any type of cloud resource. The API strategy to deliver portable cloud APIs as a managed service, allows enterprises to avoid being locked-in to a specific cloud. Due to its long multi-cloud offerings over many years, Rackspace can provide unbiased expertise to deliver the right multi-cloud strategy for an enterprise even on an application-by-application basis. The portable managed Cloud APIs helps in removing barriers to enterprises’ multi-cloud challenges by providing the next generation multi-cloud. This approach in turn accelerates innovation, optimizes economics and eases migration to the cloud.

The announcement further states, "These options combine to simplify procedures across multiple clouds for customers. Rackspace is committed to delivering unbiased multi-cloud expertise across platforms and expanding its entire managed cloud portfolio to meet the evolving needs of customers on both the managed public and private cloud."

Notabely, in June 1028,  Rackspace parterned with Hewlett Packard Enterprise (HPE) to launch VMware based industry’s first Private Cloud-as-a-Service (PCaaS), with pay per use infrastructure.


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Mandar is a seasoned software professional for more than a decade. He is Cloud, AI, IoT, Blockchain and Fintech enthusiast. He writes to benefit others from his experiences. His overall goal is to help people learn about the Cloud, AI, IoT, Blockchain and Fintech and the effects they will have economically and socially in the future.

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