AI platform for Culture and Taste preferences Qloo secured $15 Million in Series B Funding

Qloo, a New York-based provider of an AI platform for culture and taste preferences, has now secured $15 million in a Series B funding round.

Qloo is founded by Alex Elias. It is an AI platform on culture and taste preferences, offering encrypted and anonymized consumer taste data and recommendations for companies in the technology, publishing, entertainment, travel, retail, CPG and hospitality sectors.

The company's proprietary API can predict consumers’ preferences and connect how their tastes correlate across a lot of dozen major categories, which include podcasts, music, film, nightlife, books, fashion and travel.

Alex Elias, Founder and CEO of Qloo, said, "Before Qloo, consumer taste was really only examined within the silo of a certain app or service - which made it impossible to model a fuller picture of people’s preferences. Qloo is the first AI platform that takes into account all the cross-sections of our preferences - like how our music tastes correlate to our favourite restaurants, or how our favourite clothing brands may lend themselves to a great movie recommendation."

The round was backed by AXA Venture Partners and Eldridge.

The company, as of now, has plans to use the new funds to expand its team of data scientists, enrich its latest technology and build on its sales channels in order to continue to offer insights into the global consumer taste for Fortune 500 companies worldwide.