AI platform for Culture and Taste preferences Qloo secured $15 Million in Series B Funding


Qloo, a New York-based provider of an AI platform for culture and taste preferences, has now secured $15 million in a Series B funding round.

Qloo is founded by Alex Elias. It is an AI platform on culture and taste preferences, offering encrypted and anonymized consumer taste data and recommendations for companies in the technology, publishing, entertainment, travel, retail, CPG and hospitality sectors.

The company's proprietary API can predict consumers’ preferences and connect how their tastes correlate across a lot of dozen major categories, which include podcasts, music, film, nightlife, books, fashion and travel.

Executive Opinion

Alex Elias, Founder and CEO of Qloo, said, "Before Qloo, consumer taste was really only examined within the silo of a certain app or service - which made it impossible to model a fuller picture of people’s preferences. Qloo is the first AI platform that takes into account all the cross-sections of our preferences - like how our music tastes correlate to our favourite restaurants, or how our favourite clothing brands may lend themselves to a great movie recommendation."

Qloo's Latest Funding

The round was backed by AXA Venture Partners and Eldridge.

The company, as of now, has plans to use the new funds to expand its team of data scientists, enrich its latest technology and build on its sales channels in order to continue to offer insights into the global consumer taste for Fortune 500 companies worldwide.
PC: Pixabay

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Udit Agarwal Opinions expressed by techsutram contributors are their own. More details

Udit Agarwal is a Digital Marketer and a Content Marketing Specialist, He enjoys technical as well as non-technical writing. His passion and urge for gaining new insights on gadgets, smartphones and technology has led him to Techsutram. He quenches his thirst for technology through his action oriented writing skills and a profound ability to stay up to date with latest industry trends.

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