Canvs, an Artificial Intelligence Enabled Consumer Insights Platform, to power CBS Television Research

CBS Corporation has announced that it has partnered with Canvs to use artificial intelligence (AI) technology to help them unlock insights from everyday language.

CBS plans to integrate Canvs Surveys, the only AI (Artificial Intelligence) powered topical and emotional analysis platform that helps in automating the coding of open-ended responses to survey questions.

CBS Corporation is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. CBS also is the most-watched television network in the U.S.

Canvs is the industry standard with expertise in understanding how people respond to the content. Its patented semantic AI and machine learning systems help them understand how people feel, why they feel that way, and the business impact created for brands, agencies, and media companies.

CBS television already conducts around 6000 individual surveys during their pilot testing through their consumer research and analytics facility in Las Vegas, the announcement noted. However, this traditional survey process is time-consuming and CBS plans to automate this process. CBS believes and notes that such automation increases the number of insights obtained and gives them an ability to contextualize survey responses.

PC: Canvs Surveys Application

Executive Opinion

Founder and CEO of Canvs, Jared Feldman, said, "CBS's investment in our AI-driven platform is an investment in better understanding how people feel and what they think about. We're thrilled to help CBS utilize those findings to make more informed decisions about entertainment and advertising experiences."

Chief Research and Analytics Officer at CBS Television, Radha Subramanyam, said, "The integration will unlock new capabilities surrounding audience insights. Working with Canvs' AI platform helps us speed up our research processes and gain more accurate measures about viewers, while also allowing us to dimensionalize and contextualize survey insights in new and valuable ways."

Use case of Canvs Surveys for CBS

Canvs Surveys product is centered around measuring and understanding audience behavior. Its advanced ontology, which is based on the analysis of trillions of words, phrases, and expressions over time, enables researchers to ask better questions, extract meaningful signals, and tell stories that transform insights into action.

CBS will use Canvs Surveys to get audience insights about their thinking and emotional response to the content to meaningful advertisement efficacy. With artificial intelligence powered Canvs Surveys, CBS plans to understand its viewers' perceptions about network content, across linear, digital and social.