What is SEO?

This post covers some of the basics of SEO. We will look into the term SEO by asking few general questions.

+ What does SEO stand for?

SEO stands for “Search Engine Optimization

+ What is SEO?

SEO is a process or technique to optimize your web pages in a fashion so that it shows up into search engine queries possibly in top 10 results. Of course, it is not necessary to get into first top 10 results, however if it is not in top 10 or 20 results then your web page is virtually invisible to search engine users. You must have observed this when your search term in Google has returned few million results.

+ Why do we require SEO?

From strictly business point of view, it is required to get noticed on web out billions of websites or businesses. Unless people find you on web (using search engines) for whatever term they are looking for and your web pages doesn’t appear in search results, how will your business grow? So in order to grow your business, it is essential to perform SEO on web pages. More search engine optimized pages, more people will able to locate your business, i.e. more web traffic. Of course, this scenario may not be applicable for your existing customer base who can locate your website directly.

Hence SEO forms essential part of Search Engine Marketing or Internet marketing.

+ Who does SEO use?

It is employed by almost every popular site. It is implemented by all kinds of blogs, portals, and news sites and other. As said above, SEO forms essential part of SEM (Search Engine Marketing).

+ What are the types of SEO?

There are two kinds of SEO based on how they use different techniques to optimize web pages for search engines.

1.  White Hat SEO – These are SEOs who use legitimate techniques as per search engine policies or guidelines.

2. Black Hat SEO – These are SEOs who trick search engines to show up their optimized web pages by violating search engine policies or guidelines.

What else do you think about SEO? You are welcome to drop your comments to add value to this post.

By Mandar Pise

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